Ke piʻi nei ka holomua o ka hale kūʻai TikTok ma ke kahua kūʻai uila ma Vietnam

Ke piʻi nei ka holomua o ka hale kūʻai TikTok ma ke kahua kūʻai uila ma Vietnam

Ma kahi piʻi kupaianaha, ua puka mai ʻo TikTok Shop ma ke ʻano he hale mana ma ke kahua e-commerce o Vietnam, me ka haʻaheo ʻana i nā kūʻai aku i kēlā me kēia lā kokoke i 2 miliona a hopu i ka manaʻo o nā mea kūʻai aku Vietnamese e hoʻolilo ana i ka awelika o hoʻokahi a ʻelua mau hola i kēlā me kēia lā ma ke kahua.

Wahi a ka hōʻike e-commerce hapaha ʻekolu o 2023 no Vietnam, ua hōʻea ka Gross Merchandise Volume (GMV) i kahi 63 trillion Vietnamese dong kupaianaha, e hōʻailona ana i ka ulu kupaianaha o 54.4% i kēlā me kēia makahiki. ʻO TikTok Shop, kahi mea pāʻani koʻikoʻi i kēia ulu ʻana, ua hāʻawi nui ʻo ia me ka huina GMV o 25 trillion Vietnamese dong, e kūʻē ana i nā manaʻolana o ka emi ʻana o ka māhele mākeke a lilo i kahua me ka piʻi nui loa i ka hapaha ʻekolu.

ʻO ka holomua o TikTok i ke kahua e-commerce o Vietnam he hōʻike ia i ka mākeke Vietnam e ulu nui ana, ka mea i apo i ka hui kūikawā o ka paepae o ka leʻaleʻa a me ke kūʻai ʻana. ʻO ka pilina symbiotic ma waena o TikTok a me ka mākeke e-commerce Vietnamese ua hoʻoulu i ka ulu wikiwiki o ka paepae.

I ka hoʻomau ʻana o TikTok Shop i ka hana ʻana i nā nalu ma ka wahi e-commerce, hoʻokiʻekiʻe ia i ka pae no nā mea pāʻani mākeke a hōʻike i nā dinamika e loli nei o ke ʻano o nā mea kūʻai aku. ʻO ka piʻi ʻana o ka māhele mākeke o ka paepae e hoʻonoho iā ia ma ke ʻano he mea hoʻoikaika nui i ke ʻano o ka wā e hiki mai ana o ke kūʻai pūnaewele ma Vietnam.

I ka nānā ʻana i mua, ua manaʻo ʻia ma ka hopena o 2023, hiki i ke kūʻai aku ʻana o ka e-commerce ma Vietnam ke hōʻea i $20.5 biliona, e hōʻailona ana i kahi mākeke ikaika a ikaika hoʻi e hāʻawi ana i nā manawa kūpono no nā ʻoihana e hoʻohana i ke ʻano e ulu nei o ke kūʻai aku pūnaewele.

I ke ʻano e loli nei o ke kālepa uila, hiki i nā ʻoihana e like me obd Logistics ke ʻimi i nā hui like ʻana me nā kahua e like me TikTok Shop e hoʻohana i ka mākeke e ulu ana a hoʻonui i ko lākou hiki. Ke neʻe nei nā ʻano o nā mea kūʻai aku i nā kahua kikohoʻe, ʻo ka hoʻohui ʻana o nā lawelawe logistics me nā kahawai e-commerce kaulana e lilo i mea nui no kahi kaulahao lako maʻalahi a maikaʻi hoʻi.